Sell the Neighborhood, Not Just the House

vProp's Neighborhood Highlights automatically discovers six categories of points of interest: schools (with GreatSchools ratings when available), hospitals, dining, parks and recreation, grocery and shopping, and local landmarks. All POI data is sourced from Google Places, which means each location comes with verified ratings and accurate distances from the property. This is a significant time-saver compared to manually researching and compiling neighborhood information for each listing. Traditional agents spend hours gathering this data by hand, while vProp surfaces it instantly when you enter a property address. Each discovered POI becomes a visual card in the listing video with its name, rating, and distance displayed clearly for prospective buyers.

Yes. vProp gives you full control over every point of interest in your neighborhood showcase. You can add, remove, or replace any POI that the AI discovers. You can also edit the AI-written narration copy for each location to highlight what matters most to your target buyers. Drag-and-drop reordering lets you arrange POI categories — schools, dining, parks — in whatever sequence tells the best story for that listing. For example, if you are marketing to families, you might lead with top-rated schools. For a downtown condo, you might prioritize dining and nightlife. This flexibility means every neighborhood video is tailored to the property and its ideal buyer, rather than showing a generic list of nearby places.

vProp's Neighborhood Highlights work everywhere in the United States, but the richness of results depends on Google Places coverage in that area. Major metro areas produce the most detailed results with abundant ratings, reviews, and POI variety across all six categories — schools, hospitals, dining, parks, grocery, and landmarks. Suburban areas typically have strong coverage as well. In rural areas or small towns, the feature still functions, but fewer POIs may be available because Google Places has less data for those locations. You can always supplement the auto-discovered results by manually adding points of interest that you know are important to local buyers, such as a beloved farm stand or a community center that may not appear in Google's database. Coverage continues to expand as Google adds more data.

Yes. Neighborhood narration can use your cloned voice or any of vProp's professional AI voices. If you have already set up voice cloning — which requires just a 30-second recording — your neighborhood showcase will be narrated in your own voice, creating a consistent personal brand across all your listing videos. Each point of interest receives unique, contextual narration that the AI writes specifically for that location, not a generic template. For example, a narration for a top-rated elementary school will mention its rating and distance, while a popular restaurant might highlight its cuisine. You can also edit every word of the AI-generated narration before the video is rendered, ensuring the tone and messaging match your style and your client's expectations.

Each POI card in vProp's Neighborhood Highlights displays three key pieces of information: the location name, its rating, and the distance from the property. These cards appear as styled overlays within the video, giving buyers a clear and immediate picture of what surrounds the home. The visual format is designed to be scannable — viewers can instantly see that there is a 9-rated elementary school 0.3 miles away or a 4.5-star restaurant within walking distance. This structured presentation is far more effective than a text-heavy neighborhood description in the MLS listing. According to the NAR 2025 survey, 59% of home buyers rank neighborhood quality as their top factor when choosing a home, making this visual neighborhood data a powerful differentiator for your listings.

School ratings in vProp's Neighborhood Highlights come from GreatSchools when available. GreatSchools is a widely trusted nonprofit organization, founded in 1998, that provides PK-12 school ratings used by major real estate platforms including Zillow, Realtor.com, and Redfin. Their ratings reflect student growth, college readiness, equity, and test score data collected from all 51 State Departments of Education. When a school near your listing has a GreatSchools rating, vProp automatically includes it on the POI card so prospective buyers — especially parents — can assess school quality at a glance. This is particularly valuable because 43% of families with children under 18 cite school district quality as a decisive factor in their home purchase decision.