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Insights on AI, real estate technology, and the future of property marketing.
Real estate business cards still work, but not the way most agents design them. Here's what actually belongs on the card, what to cut, and where QR codes genuinely help.
Hailey Jeon2 min read
PhotoAIVideo and vProp both turn listing photos into AI videos. The gap is in what's included vs what costs extra. Full comparison inside.
Hailey Jeon2 min read
Staged homes sell 73% faster and for 1-5% more. Practical staging tips for real estate agents, from DIY tricks to working with professional stagers.
Hailey Jeon2 min read
Matterport means a room-by-room scan and, for most pros, real hardware costs. See when uploading photos you already have to vProp gets your listing video out faster.
Hailey Jeon2 min read
HomeJab means booking a photographer and waiting for delivery. See when uploading the photos you already have to vProp gets your listing video out faster.
Hailey Jeon2 min read
BombBomb is built for personal video emails, not listing videos. If what you actually need is a video that markets the property, here's how vProp fills that gap.
Hailey Jeon2 min read
Half of homes over $1 million are marketed with mediocre photos. What actually separates luxury marketing that works from an expensive version of the same generic listing.
Hailey Jeon2 min read
The word “professional” gets used loosely in real estate photography. Here's a concrete checklist for what it should actually mean, for agencies hiring and photographers pricing a premium.
Hailey Jeon2 min read
How the real estate photography business actually works: what agents are paying for, how to build packages instead of a price list, and where photographers and small agencies actually scale past a one-person ceiling.
Hailey Jeon2 min read
With 1.5 million licensed agents in the US, standing out takes more than a headshot and a tagline. Here is how to build a personal brand that attracts the right clients.
Hailey Jeon2 min read